“Many Motions, One Body”
Groundbreaking active wear- designed to provide the ultimate comfort and support. “Many Motions, One Body” was conceived to speak to the way Primeknit allowed you to move in any way your physicality and spirit demands, while functioning so well that nothing feels out of place.
For the launch of LUX and FLW Primeknit active wear, adidas needed women influencers who were as groundbreaking as the product they would represent. The dynamic artist and dancer Mette Towley of “Lemon” fame was selected to help announce Primeknit to the world.