Your brand, their world.

In 2022 after a successful initial brand campaign, I led a team to help Amazon Ads drive further recall and awareness for advertising on their properties. In a world dominated by byzantine offerings from the other category stalwarts, we created messaging that drove education in a way that felt more approachable and relevant to the audiences we were speaking to. We worked with Ilana Glazer to be our host—with a supporting cast that included the NFL’s Travis Kelce and chess champion Twitch-fluencers The Botez Sisters. The hilarious scenes showcased the audiences from each touchpoint, as well as the scale and breadth of the ecosystem.