“Where clean energy lives”

ConEdison had a huge challenge. They needed a campaign that communicated both the benefits of clean energy AND the massive shifts they are making to provide the New York Metropolitan area with 100% clean energy by 2040. Oh yeah, and they needed it to land with one of the most cynical audiences in the world: New Yorkers. A series of stories bringing to life the messaging around their clean energy commitment ran on broadcast TV, while the supporting campaign and photography took over the city. All with the intention of getting New Yorkers to see their home from a new perspective, and to join the movement already underway.