“Incendiary Cinnamon Heat”

Jack Daniel’s needed a spicy video idea to help spread the word about their cinnamon whiskey that was going to market. Designed to compete with Fireball, Jack Daniel’s Tennessee Fire was ready to start a blaze, it just needed a little kindling. We concepted a PSA style spot for digital with custom icons and illustrations paired with a vintage, forest-fire alert look and a voice-over to match.