“Create Your Own Flavor Memories”
Woodford Reserve Bourbon wanted to create a special Tasting App for bourbon fans that would help guide them through the notes in their bourbon– and help them to develop their own flavor memories in the process. This was a true exercise in functional copywriting, as I had to do a lot of research on my own and inhabit the spirit of essentially a food writer throughout the process, all the while maintaining the tone and voice appropriate for the brand.
In addition to the Tasting App, we created a printed booklet to be sent to all of The Reserve loyalty club participants. The package included a letter from the Master Distiller, book format of the tasting app, and other collateral to enrich our audience’s love for Woodford Reserve.